When the world’s best aim training software set out to build a lifestyle brand, I led the strategy—turning a performance tool into a cultural identity. Through brand positioning, creator partnerships, and community-driven campaigns, we transformed users into loyal fans and the product into an industry wide movement.

Director of Partnerships

• Product line creation (Mousepads with Addice Inc)

• Custom Gaming PC Giveaway (PowerGPU - 45,000 entries)

• Creative direction for merchandise line

• Collegiate expansion (385 exclusive partnerships with Universities in the US)